MARKETING AUDITS | On Brand Creative Consultants

AUDITING SERVICES

We review and assess your business
identity, marketing tools, strategies and applications.

marketing audit

A marketing audit is a comprehensive examination and review of a company’s marketing activities, strategies, and performance. The objective of a marketing audit is to identify opportunities and challenges in the market, assess the effectiveness of current marketing efforts, and develop a plan for improving marketing performance.

The process of a marketing audit involves analyzing various aspects of the company’s marketing mix, including:

Product: Reviewing the company's product offerings, their positioning, and their competitiveness in the market

Price: Analyzing the pricing strategy and whether it is aligned with market dynamics, customer value, and profitability.

Place: Evaluating the distribution channels and how well they are reaching the target audience.

Promotion: Examining the various promotional tactics used by the company to create awareness and generate sales.

Process: Reviewing the marketing processes and systems in place to ensure efficiency and consistency.

Physical evidence: Examining the physical evidence or branding elements that support the company's marketing efforts.

The output of a marketing audit is a report that contains findings, recommendations, and an action plan for improving marketing performance. The report may also include benchmarking analysis against competitors, SWOT analysis, and market trend analysis.

Overall, a marketing audit is a critical tool for companies looking to improve their marketing performance, optimize marketing spend, and gain a competitive advantage in the market.

creative audit

A creative audit is a comprehensive assessment of a company’s brand identity, marketing campaigns, and communication materials to determine their effectiveness and overall impact on the target audience. It involves evaluating the visual and textual components of the brand, such as logos, slogans, packaging, website design, social media presence, and advertising.

The purpose of a creative audit is to identify any weaknesses in the marketing strategy and develop solutions to improve them. It helps businesses to better understand their customers’ needs and preferences, as well as the competitive landscape they operate in.

To perform a creative audit, marketers generally use a variety of tools and techniques, such as customer surveys, focus groups, competitor research, and data analytics. Based on the findings, they may recommend changes to the branding and messaging, redesign of marketing materials, or adjustments to the overall marketing strategy.

In summary, a creative audit is a crucial step in developing an effective marketing strategy that resonates with the target audience and drives business success.

The process of a creative audit involves analysing various aspects of the company’s Brand identity and output:

Brand: Review the company's brand identity, consistency and relevance to current market

Creative: Analyse creative content and whether it aligns itself with your brand. Check if the message is relevant and engages with your target audience.

Application: Assess the use of marketing platforms, where, how and who to. Website, Socials, EDM's, Print

Engagement: Measure creative performance and results through analytical data collection.

Competition: Analyse what they are doing and whether we being a competitive force within the broader market.

WEBSITE audit

A website audit is a detailed analysis of a website’s performance, design, content, traffic, and search engine optimization (SEO) factors. It helps to identify the strengths and weaknesses of a website, and provides recommendations for improving its functionality, user experience, and overall search engine visibility. The audit covers various aspects such as technical SEO, on-page optimization, off-page optimization, content quality, backlinks profile, social media presence, mobile responsiveness, site speed, and usability. Conducting regular website audits ensures that a website is up-to-date, secure, and optimized for search engines, thereby improving its online presence and attracting more traffic.

The process of a website audit involves analysing various aspects of the company’s UI & UX structure:

UI (User Interface)

Usability: The ease with which users can navigate and perform tasks

Visual Design: The overall look, feel, and consistency of the UI

Interaction Design: How users interact with interface components such as buttons, links, and menus

Performance: How quickly the UI responds to user interactions and loads content

UX (User Experience)

A UX audit is a process of analysing and evaluating the user experience of a website, application, or digital product. It involves reviewing the user interface, user flows, content structure, and overall design of the product to identify any usability issues, gaps in user requirements, or areas for improvement. A UX audit may also involve conducting user research to gather feedback on the product, analyzing metrics such as conversion rates and bounce rates, and benchmarking against similar products or industry standards. The goal of a UX audit is to provide insights and recommendations to improve the overall user experience and ultimately increase user satisfaction and engagement.

seo audit

An SEO audit is an in-depth evaluation and analysis of the strengths and weaknesses of your website from a technical and marketing perspective. Depending on your level of investigation, an SEO website audit gives you insights on how your potential customers are interacting with your website and how to increase traffic.

The process of a SEO (Search Engine Optimisation) audit involves analysing the SEO structure and performance :

Site Assessment: conduct a site crawl to identify any technical SEO issues such as broken links, duplicate content, and missing meta tags.

Review website speed performance and usability for desktop and mobile devices to identify and resolve speed issues.

Keyword Content: Check for keyword optimization by analysing page titles, meta descriptions, headings, and content to gauge currently ranking and what pages need improvements.

Backlinks: Evaluate your website's backlink profile to see who is linking to your website, how many backlinks you have, and the quality of those links.

Engagement: Review your site’s analytics to determine traffic sources, user behavior, conversions, and bounce rates.

Remember that an SEO audit is an ongoing process as search engine algorithms and user behavior constantly evolve. Regular audits ensure that your site remains competitive and relevant.

social media audit

A social media audit is a process of evaluating and assessing the effectiveness of an organization’s social media presence. It involves reviewing and analyzing the organization’s social media accounts, strategies, and performance metrics to identify strengths, weaknesses, and opportunities for improvement. This includes assessing the organization’s branding, content quality, engagement rates, follower demographics, and overall social media goals. The information gathered from a social media audit can help organizations make informed decisions regarding their social media strategies, content, and channels to drive engagement and maximize their impact on their target audience.

Platforms: Identify Social Medai Platforms you currently are using for your marketing.

Brand: Review that your content is on Brand and follows Brand guidelines and aligns with business messaging.

Goals: Define what you want to achieve in the short term and long term.

Engagement: Gauge traffic performance and results. Check what content is and isn't resonating with your potential customers. Who is your audience and are we creating content relevant to them?

Competition: Who is your competition? what are they doing differently? What is our point of difference?

FULL audit

The full audit is an overall indepth analysis including all aspects and areas of your marketing.